Retail Sales Surge. Are You Ready for it?

A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence.  Now, those positive feelings are turning into cash where it counts, in cash registers all over the country.

According to the Commerce Department, retail sales grew 1.1 percent in March, the largest gain since September 2012.  The figures show the economy gaining traction through the first quarter, and economists now believe we are poised for even better sales following the bitter. Consumers will be making up for what they didn’t purchase over the winter.

Gains were made in almost every consumer field, including most likely, yours.

Are you seeing this burst of economic recovery in your business?  If not, it may be coming soon, and even if you are...

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Don’t Put All Your Marketing Eggs into One Social Media

facebook-logo-thumbs-downA well-known blogger named Sam Biddle has leaked news about Facebook he got from a reliable source, that if true, will create huge marketing changes for companies that rely a great deal on generating sales from their Facebook “friends.”

I know, for years now, we’ve been telling you to use Facebook, and you’ve been asking us why?  It’s simple.  Get someone to “like” you, and they will start receiving your Facebook posts on their newsfeed.  (The newsfeed is what most Facebook users look at, especially on their cell phones, to keep connected with their friends and family.)

In the past, when I checked my newsfeed, maybe once a day, I might get a selfie from a relative, a link to the latest cute cat video on YouTube, and a post from a business that I once upon a time pressed th...

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Social Media Marketing in 2014

Do You Have a Social Media Marketing?

Here it is March already. The year is moving on, so now is a good time to ask yourself how you’re doing in meeting your 2014 business goals. Was this the year you were going to finally address the issue of social marketing?Well, better late than never.

Ellen DeGeneres Oscar Selfie

@TheEllenShow/Twitter

For example, if you watched the Oscars recently, you saw host Ellen DeGeneres take a selfie in an effort to set a new world’s record for re-tweeting a photo. It worked. Not only did she set a new record of 779,295 retweets in approximately half an hour, the crush of users brought down Twitter’s service for about 20 minutes.

Who were these people who grabbed their cell phones at 10pm on a Sunday night and made this happen? A lot of them are your customers, ordinary people jus...

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Hiring Freelance Content Developer Fort Wayne

Freelance Content Developer (Long-Term)

posted: 2/24/2014

HD Marketing & Design is seeking a self-motivated freelance content developer able to research and develop high-quality content for multiple communications each month including blogs, press releases, newsletters, web sites, and brochures for different industries.

Must possess strong writing skills that engage customers and enhances the brand of our clients. Knowledge of writing for SEO a plus. Commercial script writing also a plus.

To apply, e-mail resume, rates, and writing samples to hello@hdmarketingdesign.com

No Phone Calls Please!

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Web Design: Best Custom Cabinet Refacing

Fort Wayne Web Design Case Study:

Best Custom Cabinet Fort Wayne

Web Design: Best Custom Cabinet Fort Wayne

Web Design: www.BestCustomCabinet.com

Best Custom Cabinet & Refacing of Fort Wayne hired us to create a new web site for their company. They didn’t have a large budget, but wanted a simple web site to create an online presence and showcase their work. They also needed it completed in less than a month, in time for the Fort Wayne Home & Garden Show.

With a week to spare, HD Marketing & Design completed the web site which combined smart website design with usability to create a clean site that not only looked great but was easy to navigate.

The photo gallery showcases their past cabinet refacing and custom cabinet projects and the contact form allows prospective customers  to easily contact Best Custom Cabinets and Refacing...

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HD Marketing & Design Fort Wayne

Introducing HD Marketing & Design Fort Wayne

Heather Dahman, Owner, HD Marketing & Design Fort Wayne

Heather Dahman, Owner, HD Marketing & Design Fort Wayne

When one door closes, another door opens.

Many of you know me, Heather Dahman, from my 15 years working at King Marketing. With the retirement of Charles King at the end of 2013, King Marketing has closed its doors. I want to thank you for your business with King Marketing and introduce my new company, HD Marketing & Design. We can help your business with:

Web Design & Developement
Internet Marketing: SEO, Social Media Marketing, Blogging
Video Production: Web Videos & Television Commercials 
Branding: Logos, Brochures, Business Cards

I would love to continue our relationship and look forward to working with you in the new year!

HD Marketing & Design Fort Wayne

 

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Duck Dynasty Helping to build Ratings Dynasty for Cable TV

Does it feel as if you’re watching nothing but cable shows this summer?  “Duck Dynasty,” “Breaking Bad,”  “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS.  Summer never was a big time for the major broadcast channels (Fox, CBS, ABC, and NBC,) but this summer has been their worst yet.  The average viewer this summer has been watching 17.4 hours of cable TV every week, versus just 6.2 hours of major broadcast channels.  Sure, we’re still watching local news, “Wheel of Fortune,” and “Dr. Phil” on broadcast channels, but in the evening, when we settle in to “veg out” and watch some TV, we now watch cable.  Why is this happening?  Sure, there are more cable channels available now than ever, but the overall quality of cable network TV shows has been improving quickly...

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Growth in Social Media Use Covers both Young and Old

When working with a new Internet marketing client, there’s always one part of the meeting where people kind of go, meh.  Most of the people we talk to know about Facebook, and might even have a Facebook account.  They just don’t use it themselves, or just believe only their kids use it.  That was sort of true in the early years.  The Pew Research Center, non-profit, non-partisan organization, has been tracking Social Media usage since the beginning.  It’s called the Pew Internet & American Life Project, and this year’s data has just been released.  You can view the whole thing here, or look below for some highlights.

• First, 72% of online adults use social networking sites.  In 2005, it was 8%.  When it comes to your web marketing, social media is just too big to ignore.

•...
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Consumers now spend more time with digital every day than they do watching TV

Smart phones continue to change the way people use media.  Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV,  four hours and 31 minutes per day, down about 8 minutes a day from 2012.    Radio listening will be down about 6 minutes a day to one hour and 26 minutes, while the average person will spend only 26 minutes a day with the newspaper.

It should be no surprise that people spend almost two and a half  hours on their smart phones doing things other than talking on the phone.

What all this means is that the way you reach customers today is changing rapidly.  The more time your potential customer spends with a media, the better chance you have to connecting with them...

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Consumer Confidence is Soaring

The Conference Board Consumer Confidence Index®  jumped 69.0 in April  to 76.2 for May, an increase well beyond what most analysts were expecting.

We’ve seen houses being built.  We’re seeing cars flying off the sales lots.  We’re even seeing help wanted signs starting to show up here and there.

But now, we have the facts.  Consumers, the main drivers of our economy, are in a good mood, and when they are in a good mood, they spend money, and drive the economy upward.

This increase in consumer confidence, the second monthly gain in a row, comes in spite of the payroll tax increase and the sequester spending cuts.

For businesses, it’s time to stop “recession-doom and gloom” type of thinking...

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