Advertising Strategies

Use TV to drive prospects to your website

Kelly's Furniture Service had a lot more information they wanted to give a prospective customer than they could fit in a 30 second television commercial. In order to get more information to the prospect, they used a TV commercial to drive the prospect to their website where they were able to give more information via text, graphics, and their welcome and service demo web videos.

Use direct mail to drive prospects to the website

Direct mail and the internet make a great match. Your direct mail piece is targeted to a specific audience and gives them just enough information to grab their attention and motivates them to visit your website.

As in the case of Chris Stauffer Homes. When you sell homes for over $100,000, most of your TV viewers are out of the market. To showcase a new, unique home development they looked to the internet and direct mail. Postcards and quarterly newsletters were targeted to upscale home buyers which sent them to the internet to view the property and area tour videos.

Introduce a bold new concept

It was a major announcement. A used car dealer offering a 100,000 mile warranty. We needed something special to kick off this campaign. We started with a teaser then reinforced it in the market with multiple commercials. It helped propel Preferred Auto from four stores to seven, in just four years.

Combine TV, Internet and CD's

Every large office installation is its own story. Workspace Solutions wanted to deliver it business to business on TV, on their website and by handing a customer a CD or DVD. The video brochure has taken the place of the printed version.